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Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Website monitoring also helps benchmark the website against the performance of a competitor to help determine how well a site is performing. Website speed is also used as a metric for search engine rankings. [2] Website monitoring can be used to hold web hosting providers accountable for their service-level agreements. Most web hosts offer a 99 ...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Website traffic analysis is produced by grouping and aggregating various data items captured by the web server in the form of log files while the website visitor is browsing the website. The Webalizer analyzes web server log files, extracting such items as client's IP addresses, URL paths, processing times, user agents, referrers, etc. and ...
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
This type of service archives a website so that changes to the website over time can be seen. Unless archived, older versions of a website cannot be viewed and may be lost permanently. Fortunately, there is at least one web service (see Internet Archive) that tracks changes to most websites for free. Past information about a company can ...