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Nikkie de Jager-Drossaers [4] (Dutch pronunciation: [ˈnɪki də ˈjaːɣər drɔˈsaːrs]; born 2 March 1994), known online as NikkieTutorials, is a Dutch make-up artist, model and beauty YouTuber. [5]
A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
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A long-time tool among makeup artists, highlighter sales saw significant gains among consumers in 2016. [8] Some industry experts have attributed the growth in sales of highlighters and related products to the rise of social media usage, given the popularity of YouTube makeup tutorials and the proliferation of snapshot self-portraits. [9]
Mykie started her YouTube channel Glam&Gore in 2014, uploading her first video on April 15, 2014. Between freelance jobs, she posted her makeup and makeup tutorials online to build up a portfolio, through doing this she grew an audience, with 700,000 subscribers in the first year and a half.
This little boy puts our makeup skills to shame. 10-year-old Jack, from the UK, is quickly going viral for his incredible beauty tutorials.. Originally reported by Refinery29, you might recognize ...
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nordstrom.com has been visited by 100K+ users in the past month
Customers' Favorite Fashion Retailer - Market Force Information 2015