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A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. [3] This was the first logo officially named the "Pepsi Globe".
In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became a series of "smiles," with the central white band initially arcing at different angles ...
It was first introduced as Pepsi Throwback in May 2009 as a limited edition and was sold again throughout 2010–2011, until becoming permanent. It was rebranded to Pepsi-Cola Made with Real Sugar in June 2014, and has been rebranded again to Pepsi-Cola Soda Shop Made with Real Sugar in early 2024 to fit in with PepsiCo's Soda Shop series of ...
CNBCis reporting that Pepsi has finally been able to buy-out two of its largest bottlers.. Pepsi will buy Pepsi Bottling Group for $36.50 and PepsiAmericas for $28.50.Neither price is much above ...
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Chalk it up as a Pepsi challenge for the digital age: how to overcome a viral-marketing campaign gone bad. PepsiCo (PEP), the world's second-largest soda maker, is coming under fire for an edgy ...
The 87 m (285 ft) Pepsi Globe was proposed for the planned Meadowlands complex in New Jersey in February 2008 and originally due to open in 2009, then put on hold until 2010. [110] It has since been further delayed, and construction of the host complex, originally due to be completed in 2007, has been stalled since 2009 due to financing problems.
In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became a series of "smiles," with the central white band arcing at different angles depending on the product. In the case of Pepsi, the logo has the medium-sized "smile", while the new lower-case font is used.