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The only requirement was that this image was invisible, either by being the same color as the page, or by being transparent. Spacer GIFs themselves were small transparent image files. GIF files were used as it was a common format that supported transparency, unlike JPEG. These files were commonly named spacer.gif, transparent.gif or 1x1.gif.
The Graphics Interchange Format (GIF; / ɡ ɪ f / GHIF or / dʒ ɪ f / JIF, see § Pronunciation) is a bitmap image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released on June 15, 1987.
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
The incident is referred to in Japan as the "Pokémon Shock" (ポケモンショック, Pokemon Shokku). The episode was written by Junki Takegami and directed by Kiyotaka Itani, and was broadcast on TV Tokyo .
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" [2] a public policy issue, goods ...
The attacks first consisted of GIF images flashing at high speeds that were hidden in discussion threads with innocuous-sounding titles. Later attacks redirected web browsers to a page with "a more complex image designed to trigger seizures in both photosensitive and pattern-sensitive epileptics."