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Aside from the toys in the Lego Bionicle franchise, Lego has also marketed a book series, several video games (mostly for the Game Boy Advance), and four animated movies which feature important plot points. A Bionicle comic book was also published by DC Comics and made available free to members of the Lego Club with some issues of the Lego ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Rock Raiders (stylized as LEGO Rock Raiders) was a Lego theme focused on mining equipment that released in 1999 and 2000. It was the only underground-based Lego theme before Lego Power Miners . The theme, while short-lived, featured sixteen construction sets and numerous story-related media, including three books and a video game .
Lego Icons (formerly known as Lego Creator Expert and stylized as LEGO Icons) is a series of Lego construction toys aimed at a demographic of adolescents and adults. Beginning in 2000 without an established logo or icon, Icons features models such as aircraft, sculptures, and world buildings, selling as exclusives with numerous specialized elements and complex building techniques.
Lego Art (stylized as LEGO Art) is a Lego theme introduced in 2020. It offers sets based on iconic personalities and characters in pop culture, allowing builders to reproduce them in a mosaic -like format using Lego 1x1 studs. [ 2 ]
Lego Pirates (stylized as LEGO Pirates) was a Lego theme launched in 1989 featuring pirates, soldiers from the Napoleonic Wars, Pacific Islanders, sailing ships, and buried treasure, being influenced by the late Golden Age of Piracy. The theme has been seen in Lego System (minifigure scale, typically age 6–12), Duplo and the 4+ theme. [1]
The Mack AC was a heavy cargo truck designed in the 1910s by the American manufacturer Mack Trucks.Introduced in 1916, the Mack AC saw extensive service during the First World War with the British and American armed forces, in British service it was given the nickname the "Bulldog" which led to Mack adopting the Bulldog as its corporate symbol.
IMTC continues to make and sell trucks using the Saurer name until 1918. In 1911, IMTC is capitalized at $2.6 million total ($1.6m or 61.5% for Saurer and $1.0m for Mack Brothers). [9] 1912: Brothers John and Joseph Mack leave the company. Mack Truck acquires Hewitt Truck retaining Edward Ringwood Hewitt as consultant.