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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes.
Timex introduced the Indiglo technology in 1992 in their Ironman watch line and subsequently expanded its use to 70% of their watch line, including men's and women's watches, sport watches and chronographs. Casio introduced their version of electroluminescent backlight technology in 1995.
Timex Group USA, Inc. (formerly known as Timex Corporation) is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V. and was renamed Timex Group USA.
Ironman 70.3 Budapest, 2014. An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.9 km) swim, a 112-mile (180.2 km) bicycle ride and a marathon 26.22-mile (42.2 km) run completed in that order, a total of 140.6 miles (226.3 km).
The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
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Timex Datalink or Timex Data Link is a line of early smartwatches manufactured by Timex and is considered a wristwatch computer. [1] It is the first watch capable of downloading information wirelessly from a computer. [2] [3] As the name implies, datalink watches are capable of data transfer through linking with a computer. [4]
During the period in which The Timex Group fielded the TX Watch Company, it had expanded to include the design and manufacture of a range of watches (at the time: Vincent Berard, Versace, Versus, Valentino, Salvatore Ferragamo, Guess, Helix, Nautica, Mark Ecko, Avirex, Timex, TX, Acqua, and Carriage), [13] and had expressed confidence in TX's ...
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