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A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
It defines cybersquatting as "(occurring) when a person other than the trademark holder registers the domain name of a well-known trademark and then attempts to profit from this by either ransoming the domain name back to the trademark holder or using the domain name to divert business from the trademark holder to the domain name holder". [108]
Originally a brand name owned by Lenzing, an austrian based company, for a viscose-type fiber fabricated via the NMMO process. In the meantime Lyocell is a generic name used by various manufacturers. Mimeograph Originally trademarked by Albert Dick. [24] A low-cost printing press that works by forcing ink through a stencil onto paper. Quonset
The price isn't similar, though: A 12-count box of Aldi's brand was $1.65, and the name brand was $2.99 at Kroger. That works out to just under 14 cents a pastry at Aldi, and 25 cents each for the ...
Herein lies the brand dilemma, where consumers are often faced with the difficult decision of foregoing an item with a recognized and trusted name for a store brand version for a few dollars less.
Two brands of aspirin.Left: a national brand made by Bayer.Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.
Using one or more fictitious business names does not create additional separate legal entities. [2] The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible.
Equate Lotion. Comparing ingredients between store brands and name brands is one way to find out if the store-brand product you're interested in buying will measure up.