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Big Baller Brand got an "F" from both the Better Business Bureau and Lonzo Ball. ... but you can still buy a LaVar Ball-autographed shoe for the cool price of $5,000. Show comments.
Lonzo teamed up with his dad LaVar Ball's Big Baller Brand, releasing their co-designed ZO2 shoes. The ZO2 shoe , which sells at $495.00, was designed by Lonzo "at every stage."
Big Baller Brand (BBB) is an American company that designs, manufactures, and sells clothing and shoes.Launched in 2016 by Alan Foster and LaVar Ball, it has most notably produced signature shoes for the Ball brothers—basketball players Lonzo Ball, LaMelo Ball, and LiAngelo Ball.
Big Baller Brand debuted the rookie’s shoes in May 2017, before he played a minute with the Lakers. The $495 signature “ZO2 Prime” had an underwhelming debut with 263 sold on the first day.
On May 4, 2017, Big Baller Brand announced its first shoes, the ZO2, which had a retail price of $495 and would be shipped later on, by as late as November 24. [ 70 ] [ 71 ] Shaquille O'Neal criticized Ball for overpricing the shoes, while Dick Vitale took aim at the price by citing Lonzo's performance against Kentucky at the NCAA Tournament.
A week before the release of Ball's second track, Big Baller Brand announced a redesign to its ZO2 Prime sneakers, the signature shoe of Lonzo Ball. The announcement came as Ball's shoe choice for his National Basketball Association (NBA) preseason games were drawing national attention from outlets like ESPN.
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