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The sponsorship included both the men's and women's teams, and ended at the end of 2010. [ 22 ] On August 4, 2010, Columbia Sportswear Company signed an agreement to acquire OutDry Technologies S.r.l., which owns the intellectual property and other assets comprising the OutDry brand and related business, via a cash purchase from Nextec S.r.l ...
The T-shirt slogan fad of the 1970s inevitably translated to sweatshirts. Due to the relative simplicity of customization and the power of clever graphics combined with catchphrases, sweatshirts became a vehicle for personal expression for both the designer and the wearer. [6] In Australia, the sweatshirt is referred to as a 'Sloppy Joe'. [7] [8]
A hoodie is a type of sweatshirt [1] with a hood that, when worn up, covers most of the head and neck, and sometimes the face. The most common 'pullover' style hoodies often include a single large knife pocket or muff on the lower front, while hoodies with zippers usually include two pockets , one on either side of the zipper, in the same location.
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During World War II, 1941–45, Pendleton Woolen Mills devoted most of its production to blankets and fabric for uniforms and clothing for the US military services. In 1949, after postwar market research showed a desire for women's sportswear, the company introduced a line of wool clothing for women and the '49er jacket proved extremely popular.
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