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  2. Affect vs. Effect: What’s the Difference? - AOL

    www.aol.com/affect-vs-effect-difference...

    For instance, you could correctly say, “The effects of climate change can be felt worldwide” and “This medicine may have some side effects.” “Affect,” meanwhile, is a verb that means ...

  3. Grammar Girl's Quick and Dirty Tips for Better Writing

    en.wikipedia.org/wiki/Grammar_Girl's_Quick_and...

    The viewer thought a previous show should have been titled "Oprah's and Gayle's Big Adventure", but Fogarty confirmed that "Oprah and Gayle's Big Adventure" was a correct use of compound possession. She went on to discuss several other common grammar errors, including "affect vs. effect" and "who vs. whom".

  4. External memory (psychology) - Wikipedia

    en.wikipedia.org/wiki/External_memory_(psychology)

    The Google effect, as described above, is a primary example of these concerns. Much of the criticism about external memory is a product of common misconceptions about memory; specifically, the fact that people are very poor judges of it. Most people believe that they remember far more than they actually do in practice. [16]

  5. Ben Franklin effect - Wikipedia

    en.wikipedia.org/wiki/Ben_Franklin_effect

    The Ben Franklin effect is a psychological phenomenon in which people like someone more after doing a favor for them. An explanation for this is cognitive dissonance . People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.

  6. Emotion and memory - Wikipedia

    en.wikipedia.org/wiki/Emotion_and_memory

    The mood congruence effect refers to the tendency of individuals to retrieve information more easily when it has the same emotional content as their current emotional state. For instance, being in a depressed mood increases the tendency to remember negative events (Drace, 2013).

  7. False memory - Wikipedia

    en.wikipedia.org/wiki/False_memory

    In true effect, the implication was accurate: the wallet really was blue. That makes the respondent's recall stronger, more readily available, and easier to extrapolate from. A respondent is more likely to remember a wallet as blue if the prompt said that it was blue than if the prompt did not say so.

  8. Remember versus know judgements - Wikipedia

    en.wikipedia.org/wiki/Remember_versus_know...

    Therefore, remember responses are affected by the expected strength of distinctiveness of items in a given context. In addition, context can affect remember and know responses while not affecting recollection and familiarity processes. [20] Remember and know responses are subjective decisions that can be affected by underlying memory processes.

  9. Levitin effect - Wikipedia

    en.wikipedia.org/wiki/Levitin_effect

    The Levitin effect is a phenomenon whereby people, even those without musical training, tend to remember songs in the correct key.The finding stands in contrast to the large body of laboratory literature suggesting that such details of perceptual experience are lost during the process of memory encoding, so that people would remember melodies with relative pitch, rather than absolute pitch.