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Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
In 1982, the "We Can Do It!" poster was reproduced in a magazine article, "Poster Art for Patriotism's Sake", a Washington Post Magazine article about posters in the collection of the National Archives. [21] In subsequent years, the poster was re-appropriated to promote feminism. Feminists saw in the image an embodiment of female empowerment. [22]
Original 1939 poster. Keep Calm and Carry On was a motivational poster produced by the Government of the United Kingdom in 1939 in preparation for World War II.The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities.
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During the Cultural Revolution, when the writing of big-character posters peaked, most big-character posters shared the same rhetorical formula, as they all emulated the first poster written by Nie Yuanzi et al. [161] Big-character posters were also copied and reprinted, which further standardized its structure.
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