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According to Visit Temecula Valley's 2018 economic impact report, in 2018 there was a 26% increase in tourism spending, reaching $1.1 billion spent, up from nearly $900 million spent in 2017. [15] The Temecula Valley is a major tourist destination on weekends. There are over 40 wineries offering public wine tasting. [13]
The first Balloon and Wine Festival was launched in the Spring of 1984 and was a monumental success for a town of only 9,000 residents. More than 4,000 people were in attendance that year as 35 balloons were launched from the Rancho California Plaza area off Ynez Road (now Tower Plaza).
American Viticultural Areas range in size from the Upper Mississippi River Valley AVA at 29,900 square miles (77,000 km 2) across four states, to the Cole Ranch AVA in Mendocino County, California, at only 62 acres (25 ha).
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It was the first new large-scale winery to be established in the valley since before prohibition. Following the establishment of the Mondavi estate, the number of wineries in the valley continued to grow, as did the region's reputation. Some California wine makers began to produce quality wines but still had difficulty marketing them.
The Temecula Valley Wine Country, whose first commercial winegrapes were planted in 1967, features nearly 50 wineries, [72] many tasting rooms, [73] and more than 3,500 acres (14 km 2) of producing vineyards. The wine country is located east of the Temecula city limits.
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