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  2. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Price and total revenue have a negative relationship when demand is elastic (price elasticity > 1), which means that increases in price will lead to decreases in total revenue. Price changes will not affect total revenue when the demand is unit elastic (price elasticity = 1). Maximum total revenue is achieved where the elasticity of demand is 1.

  3. Total revenue test - Wikipedia

    en.wikipedia.org/wiki/Total_revenue_test

    In economics, the total revenue test is a means for determining whether demand is elastic or inelastic. If an increase in price causes an increase in total revenue, then demand can be said to be inelastic, since the increase in price does not have a large impact on quantity demanded. If an increase in price causes a decrease in total revenue ...

  4. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    Profit maximization using the total revenue and total cost curves of a perfect competitor. To obtain the profit maximizing output quantity, we start by recognizing that profit is equal to total revenue minus total cost (). Given a table of costs and revenues at each quantity, we can either compute equations or plot the data directly on a graph.

  5. Contribution margin - Wikipedia

    en.wikipedia.org/wiki/Contribution_margin

    In Cost-Volume-Profit Analysis, where it simplifies calculation of net income and, especially, break-even analysis.. Given the contribution margin, a manager can easily compute breakeven and target income sales, and make better decisions about whether to add or subtract a product line, about how to price a product or service, and about how to structure sales commissions or bonuses.

  6. Economic surplus - Wikipedia

    en.wikipedia.org/wiki/Economic_surplus

    This indicates that the total revenue is the minimum total payment actually accepted by the manufacturer. The area OP M EQ 1 below the S curve is the minimum total revenue that the manufacturer is willing to accept. In Figure 1, the area enclosed by the market price line, the manufacturer's supply line, and the coordinate axis is the producer ...

  7. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    The total cost, total revenue, and fixed cost curves can each be constructed with simple formula. For example, the total revenue curve is simply the product of selling price times quantity for each output quantity. The data used in these formula come either from accounting records or from various estimation techniques such as regression analysis.

  8. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q. Multiply the inverse demand function by Q to derive the total revenue function: = =. The marginal revenue function is the first derivative of the total revenue function or MR = 120 - Q. Note ...

  9. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    [1] [3] [8] The marginal revenue (the increase in total revenue) is the price the firm gets on the additional unit sold, less the revenue lost by reducing the price on all other units that were sold prior to the decrease in price. Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price ...