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The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [ 6 ] [ 7 ] [ 8 ] which might be available for use at a public library.
Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Quaker tract of 1820. A tract is a literary work and, in current usage, usually religious in nature. The notion of what constitutes a tract has changed over time. By the early part of the 21st century, a tract referred to a brief pamphlet used for religious and political purposes.
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
Vertical Files Boxes in Special Collections at the University of Utah Library. A vertical file (sometimes referred to as a clippings file or pamphlet file) is a collection of material, such as news clippings, booklets, maps, pictures, pamphlets, tourism brochures, or other grey literature, created and maintained by libraries and other organizations.
Articles relating to pamphlets, unbound books (that is, without a hard cover or binding).Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or they may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.