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The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [ 6 ] [ 7 ] [ 8 ] which might be available for use at a public library.
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Quaker tract of 1820. A tract is a literary work and, in current usage, usually religious in nature. The notion of what constitutes a tract has changed over time. By the early part of the 21st century, a tract referred to a brief pamphlet used for religious and political purposes.
The title-page of the Shakespeare First Folio, 1623 Single folio from a large Qur'an, North Africa, 8th c. (Khalili Collection). The term "folio" (from Latin folium 'leaf' [1]) has three interconnected but distinct meanings in the world of books and printing: first, it is a term for a common method of arranging sheets of paper into book form, folding the sheet only once, and a term for a book ...
Vertical Files Boxes in Special Collections at the University of Utah Library. A vertical file (sometimes referred to as a clippings file or pamphlet file) is a collection of material, such as news clippings, booklets, maps, pictures, pamphlets, tourism brochures, or other grey literature, created and maintained by libraries and other organizations.
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.