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  2. Corporate promoter - Wikipedia

    en.wikipedia.org/wiki/Corporate_promoter

    An investment banker, an underwriter, or a stock promoter may, wholly or in part, perform the role of a promoter. Promoters generally owe a duty of utmost good faith, so as to not mislead any potential investors, and disclose all material facts about the company's business. [1] An earlier term for such a person is projector. [2]

  3. Promoter (entertainment) - Wikipedia

    en.wikipedia.org/wiki/Promoter_(entertainment)

    A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Sponsorship generally involves supplying resources (such as money) to a group or an event in exchange for advertising or publicity. Company will often help fund athletes, teams, or events in exchange for having their logo prominently visible. This is done through the use of product placement or by placing logos on team uniforms/equipment. [14]

  5. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...

  6. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Historical trade promotion data should be analyzed in order to continually improve trade promotions. If a company does not utilize processes and systems that measure trade promotion performance, future trade promotion executions could be less effective than if they’d been planned using past analytical information.

  7. How this Airbnb exec is applying business strategy lessons to ...

    www.aol.com/finance/airbnb-exec-applying...

    Dave Stephenson: In the chief financial officer role, you have the fiduciary duties of the overall company, but you're also making sure the company is executing against key goals and key measures ...

  8. Brand ambassador - Wikipedia

    en.wikipedia.org/wiki/Brand_ambassador

    Just over 50% of the campus ambassadors we surveyed said that they hosted events for their company, but only 55% of them said that this was a successful. [10] Word by mouth plays a big part in marketing because the company brand, product or service is being passed down by people who most likely know each other and are close to.

  9. Tour promoter - Wikipedia

    en.wikipedia.org/wiki/Tour_promoter

    The promoter assumes all the financial risk in putting on a show, so compensation also depends on how successful the promoter is at negotiating with vendors and creating sold-out shows. Additionally, in-depth knowledge of their operating market and audience characteristics are critical success factors for any tour promoter. [1]