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  2. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

  3. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    This was sometimes referred to as the hole in the middle problem. Porter's explanation of this is that firms with high market share were successful because they pursued a cost leadership strategy and firms with low market share were successful because they used market segmentation to focus on a small but profitable market niche. Firms in the ...

  4. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model frameworks represent the core aspect of any company; they involve "the totality of how a company selects its customers defines and differentiates its offerings, defines the tasks it will perform itself and those it will outsource, configures its resource, goes to market, creates utility for customers, and captures profits". [58]

  5. Crossing the Chasm - Wikipedia

    en.wikipedia.org/wiki/Crossing_the_Chasm

    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

  6. Product strategy - Wikipedia

    en.wikipedia.org/wiki/Product_strategy

    Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning ...

  7. A Sound Intellectual Framework for Investors - AOL

    www.aol.com/news/2013-08-27-a-sound-intellectual...

    Warren Buffett, the greatest investor of all time, is pointedly saying that anybody can be a successful investor assuming they have two things: First, a "sound intellectual framework for making ...

  8. Lowe's Companies (LOW) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/finance/lowes-companies-low-q4-2024...

    Image source: The Motley Fool. Lowe's Companies (NYSE: LOW) Q4 2024 Earnings Call Feb 26, 2025, 9:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.