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In July 2016, Myntra acquired mobile-based content aggregation platform Cubeit, to strengthen and expand its technology team. [29] In July 2016, Myntra acquired their rival Jabong.com to become India's largest fashion platform. [30] In October 2017, Myntra partnered with the Ministry of Textiles to promote the handloom industry. [31] [32]
The shirt was an item of clothing that only men could wear as underwear, until the twentieth century. [2] Although the women's chemise was a closely related garment to the men's, it is the men's garment that became the modern shirt. [3] In the Middle Ages, it was a plain, undyed garment worn next to the skin and under regular garments.
A 1990s trend in women's clothing involved tight-fitting cropped T-shirt or crop tops short enough to reveal the midriff. Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering. T-shirts that are tight to the body are called fitted, tailored or baby doll T-shirts.
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
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