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The Nike Swoosh logo, And Reebok - Adidas which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James, Serena Williams, and Colin Kaepernick.
Brands like Nike, Adidas, and Red Bull are partnering with high school athletes for advertising deals. The Gen Z students can make up to $2,000 per social-media post—and companies hope their ...
A post shared by Nike (@nike) The student’s dynasty claims hold up, too. The women’s team has now won seven straight gold medals and has won 55 straight Olympic games .
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
The endorsements of Romanian tennis player Ilie Năstase and distance runner Steve Prefontaine kicked off Nike's brand sponsorships; today hundreds of athletes endorse the company. Nike's contracts with Michael Jordan, LeBron James and Kobe Bryant in basketball, Shane Warne (until 2001) in cricket, Cathy Freeman in athletics, Cristiano Ronaldo ...