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2. List of Internet phenomena - Wikipedia

   en.wikipedia.org/wiki/List_of_Internet_phenomena

   Little Darth Vader – An advertisement by Volkswagen featuring young Max Page dressed in a Darth Vader costume running around his house trying to use "the Force". It was released on the Internet a few days prior to Super Bowl XLV in 2011, and quickly became popular. [16] As of 2013 it was the most shared ad of all time. [17]