Search results
Results from the WOW.Com Content Network
Social judgment theory represents an attempt to generalize psychophysical judgmental principles and the findings to the social judgment. With the person's preferred position serving as the judgmental anchor, SJT is a theory that mainly focuses on the internal processes of a person's own judgment in regards to the relation within a communicated ...
In 2004 it has been defined as a bias in evaluative judgments towards the position of a context stimulus. [3] In an assimilation effect, judgment and contextual information are correlated positively, i.e. a positive context stimulus results in a positive judgment, whereas a negative context stimulus results in a negative judgment. [4]
Furthermore, social judgment theory states that the greater the latitude of rejection for an individual (the more positions they object to outside of their own), the more involved that person is assumed to be with that topic (i.e. the stronger their attitude towards the topic), and the harder it will be to persuade them to change their attitude.
Social judgment theory suggests that when people are presented with an idea or any kind of persuasive proposal, their natural reaction is to immediately seek a way to sort the information subconsciously and react to it. We evaluate the information and compare it with the attitude we already have, which is called the initial attitude or anchor ...
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your degree of belonging to the group.
Social Judgement Theory (Sherif, Sherif and Hovland) A self-persuasion theory is defined by the perception and evaluation of an idea by comparing it with current attitudes. Persuasion occurs at the end of the process when a person understands a position and then compares the position it advocates the other person’s position on the issue.