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By 1980, the company owned 29 daily and 68 weekly newspapers. [5] In 1995, Harte Hanks sold to Community Newspaper Company its interest in the Massachusetts-based Middlesex News, two other dailies, and associated weeklies in the western suburbs of Boston. [10] It had owned the News since 1972 and bought the News-Tribune and Daily Transcript in ...
The Data & Marketing Association (DMA), formerly the Direct Marketing Association, [1] is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …" [2]
PCH is a direct-marketing company that sells merchandise and magazine subscriptions and operates several prize-based websites. [12] While best known for the sweepstakes and Prize Patrol it uses to promote its magazine subscriptions, [1] [14] [39] the majority of the company's revenue is from merchandise. [12]
Clipp (formerly Clipper Magazine) is a direct marketing company with 413 local editions and specialty publications in 22 states each mailing 6 to 12 times annually to more than 21 million homes. [1] In addition to the Clipp magazine, Clipp publishes Prestigious Living and hosts coupons and purchased deals on clipp.com.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
For a variety of reasons, drug companies are now increasingly relying on direct marketing to American consumers. Last year, the pharmaceutical industry spent $5.2 billion on ads promoting specific drugs—an increase of 16 percent over the previous year.
Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002) Kleeneze (went into administration in 2018) The Longaberger Company (dissolved in 2018) [26] Metabolife (dissolved in 2005)
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