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Lidl (German pronunciation: LEE-dəl) is a German international discount retailer chain [3] that operates over 12,000 stores, present in every member state of the European Union, Serbia, Switzerland, the United Kingdom and the United States. [4]
The business was founded in 1930 by Josef Schwarz (1903–1977), father of Dieter Schwarz. [3] It is headquartered in Neckarsulm, Baden-Württemberg, Germany.The Schwarz Group is an international trading company with 500,000 employees and operates over 12,900 stores (in 2021) across 33 countries.
After his father died in 1977, he took control of the discount chain. He became CEO and expanded the business outside of Germany. [2] Soon afterwards, Schwarz bought the naming rights for Lidl from an unrelated person named Ludwig Lidl, a former schoolteacher, in order to side-step a legal battle with the co-owner A. Lidl. [3] [failed verification]
Gottschlich joined Lidl in 2000, working at a store in Unna in North Rhine-Westphalia until 2002. He joined Lidl UK in 2002 as the National Audit Manager. It was within his remit to ensure that all stores in the UK complied with the Lidl concept. In January 2004 he became responsible for around 60 stores in London and the south of England.
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Kaufland ([ˈkaʊ̯flant]) is a German hypermarket chain, part of the Schwarz Gruppe which also owns Lidl.The hypermarket directly translates to English as "buy-land." It opened its first store in 1984 in Neckarsulm and quickly expanded to become a major chain in what was formerly West Germany.
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He became managing director of Lidl UK on 9 September 2017. He left in January 2022. A new £70m UK headquarters opened in Tolworth in 2021 for 800 employees. From 1 March 2022, he has been head of Lidl Germany AG, replacing Matthias Oppitz (Lidl-Deutschlandchef), with headquarters in Bad Wimpfen in Baden-Württemberg, with 1,200 people. Lidl ...