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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The rather uncommon [citation needed] 40 mm figure scale wargames figures fit approximately into this scale. 1:45: 6.773 mm This is the scale which MOROP has defined for O scale, because it is half the size of the 1:22.5 Scale G-gauge model railways made by German manufacturers. [citation needed] 1:43.5: 7.02 mm: Model railways (0)
1:45: 24.0 mm O-scale models of 3 ft 6 in narrow-gauge prototypes running on 24 mm gauge track. Virtually unknown outside Japan and Taiwan On2: 1:48: 12.7 mm O-scale models of 2 ft narrow-gauge prototypes running on 1 ⁄ 2 in (12.7 mm) gauge track. On30 gauge: 1:48: 16.5 mm Narrow gauge O-scale models running on HO gauge track.
35 mm: ≈6.2 mm: ≈1:52 – 1:48: Heroic scale of 32 mm miniatures. 1:50 scale is a popular size for diecast models from European manufacturers. 1:48 is commonly known as quarter scale or American O scale. 40 mm: ≈7 mm: ≈1:45 – 1:43: Older figures from the 60s and tend to be thinner / shorter than new metal ones. Close to O scale model ...
1:64 22.45 mm (0.884 in) S-scale is the same proportion in NEM, NMRA and the UK. S Scale Model Railway Society is the custodian of British S-scale. O14: 1:43.5: 14 mm (0.551 in) For accurately representing 2 ft narrow gauge in 7 mm scale. 0 or 7 mm: 1:43.5: 32 mm (1.26 in) Three sub-standards: coarse, unified and fine.
1:48 scale is a scale commonly used in diecast models, plastic models made from kits, and construction toys.It is especially popular with manufacturers of model aircraft and model trains, where it is known as "O scale". 1:48 is also a popular scale among Lego enthusiasts, since it is approximately the scale of the Lego minifigure relative to a six-foot tall human.
The scale can be expressed in four ways: in words (a lexical scale), as a ratio, as a fraction and as a graphical (bar) scale. Thus on an architect's drawing one might read 'one centimeter to one meter', 1:100, 1/100, or 1 / 100 . A bar scale would also normally appear on the drawing.
Models that are either built to 1:43 scale, 7 mm:1 foot (1:43.5), 1:45 scale, or 1:48 scale can run on realistic-looking two-rail track using direct current (Commonly known as 2-Rail O), or on a center third power rail or a center stud supply system. If modeling such a system, an external third rail or overhead supply may be employed.