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TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. [2] [3] [4] Created in 2005 [5] and consisting entirely of acquisitions, [5] in 2010 the company had sales of $2 billion [5] and employed over 4,000 people at 20 facilities. [5]
Ralcorp Holdings is an American manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products.
Two brands of aspirin.Left: a national brand made by Bayer.Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
CCL's Label business is its largest business segment; contributing approximately 63% to CCL's total sales as of 2016. [2] The Label Division provides package decorating solutions [clarification needed] and specialty label applications for global customers. CCL Label is one of the world's largest converters of pressure-sensitive and film materials.
Loblaw products and subsidiaries are now prevalent across the globe and export products to almost every chain grocery and drugstore on the planet. Whether under the Presidents Choice label, No Name label, PC Blue, PC Express, Rexall, Loblaws, or countless other brands and products the company has acquired or has distribution rights for.
Alfred Fuller Howard Fuller Avard E. Fuller: Products: Branded and private label products for personal care, as well as for commercial and household cleaning [2]: Parent: Sara Lee (1968–1989); Privately held (1989–1994); CPAC Inc. (1994–2012); Victory Park Capital and David Sabin (2012–2017); Galaxy Brush (2018–)