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Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Brunswick has more than 13,000 employees operating in 24 countries.
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The parent company is traded on the New York Stock Exchange under the symbol BC. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands. [5] The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008. [6]
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Logo used by Brunswick Billiards. The billiards division was established in 1845 and was Brunswick Corporation's original business. Brunswick Billiards designs and/or markets billiards table, table tennis tables, air hockey tables, and other gaming tables, as well as billiard balls, cues, game room furniture, and related accessories, under the Brunswick and Contender brands. [1]
Jack F. Reichert (September 27, 1930 — May 9, 2004) was the retired chairman and CEO of Brunswick Corp, who made Brunswick a global leader, [1] and helped the company "develop a presence that was virtually synonymous with the bowling and marine industries, two of the pillars of Brunswick’s current world leadership in recreation and leisure".
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In 1989, amidst financial problems, the CML Group sold Boston Whaler to the Reebok Corporation, where, despite several advertising campaigns and new hull designs, it did relatively poorly, and was sold to Meridian Sports in 1994. Two years later in 1996 Brunswick Corporation purchased Boston Whaler for $27.4 million in cash and debt.