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It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main components of communication: source, message, channel, and receiver. Source and receiver are usually distinct persons but can also be groups and, in some cases, the same entity acts both as source and receiver.
The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each.
Communication is not an individual experience it is an inherently social phenomenon. [5] [23] Meaning is an ongoing, updating, and always social process. Premise 4 is that the agent of action (both human and non-human) remains an open question. CCO theory embraces the ability of artifacts to shape the actions of members of the organization.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
This is an accepted version of this page This is the latest accepted revision, reviewed on 16 February 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as ...
[4] [5] Models of communication are simplified presentations of the process of communication and try to explain it by discussing its main components and their relations. [6] [7] [8] For Schramm, a central aspect of communication is that the participants "are trying to establish a 'commonness '" by sharing an idea or information.
Context refers to environmental factors that influence the outcomes of communication. These include time and place, as well as factors like family relationships, gender, culture, personal interest and the environment. [68] Any given situation may involve many interacting contexts, [69] including the retrospective context and the emergent context.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [ 16 ] [ 8 ] [ 17 ] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [ 10 ]
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