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Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [1] In 1987, Dockers introduced a women's line.
Brittania Sportswear Ltd was a Wyomissing, PA-based clothing company best known for women's jeans in the 1970s and 1980s. [1] [2] It is not to be confused with Britannia Clothing Company, a United Kingdom clothing company.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
In 1961, Levi Strauss acquired 75 percent of GWG, expanding these holdings to 100 percent in 1972, [4] at a time when GWG held roughly 30 percent of the Canadian jeanswear market. [ 1 ] Market share for the workman like quality of GWG jeans fell as designer label and fashion oriented jeans grew in popularity.
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
Levi Strauss didn't beat earnings in Q3. It won't in Q4, either. For premium support please call: 800-290-4726 more ways to reach us
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