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German firm Puma's flagship shoes are the Puma King Platinum, Puma Future, and Puma One worn by Sergio Agüero, Cesc Fàbregas, and Antoine Griezmann. [citation needed] Footballer Zlatan Ibrahimović wearing Adidas red boots. The Puma King boots have been worn by players, such as Pelé, Eusébio, Johan Cruyff, and Diego Maradona. [22]
Puma has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as PPR) holds 9.8%, Kering's largest shareholder Groupe Artemis owns 29% of the share capital. [47] Puma ranks as one of the top shoe brands with Adidas and Nike, [8] and employs more than 18,000 people worldwide. [5]
The 1980s saw the shoe become popular with the rise of breakdancing and see many b-boy groups wear the shoes thanks to it built quality making it easy to dance in that style. [4] An old red pair of Puma Suede shoes. Today, the shoe is still worn by many celebrities and athletes and continues to play a prominent role in modern fashion. [5]
The West German team defeated the favorites, Hungary, and won its first World Cup. As a result, Adidas received positive international coverage. Adidas was able to get a hold in the international shoe market and grow faster and become bigger than Puma. [7] [8] In the 1970 World Cup, Puma won the business battle. [3]
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Several terms for sneakers exist in South Africa, including gym shoes, sports shoes and takkies. [8] Other names for sneakers includes rubber shoes in Philippine English , track shoes in Singapore English , canvas shoes in Nigerian English , [ dubious – discuss ] camboo ("camp boot") in Ghana English, and sportex in Greece.
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