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On May 13, Musk revealed that he had placed the deal "on hold" in the wake of reports that 5 percent of Twitter's daily active users were spam accounts, [69] causing Twitter shares to drop more than 10 percent. [70] Musk clarified that he remained committed to the acquisition, [71] and Agrawal stated he expected the deal to close. [72]
Advertising on Twitter is based solely on the interactions an individual makes on the app. Advertisements shown on an individual's Twitter feed are based on the information provided in that individual's profile. Ads that are shown on Twitter are classified under three categories: promoted tweets, promoted accounts, and promoted trends. [10]
Around 80% of all tweets are made by 10% of users, averaging 138 tweets per month, with the median user making only two tweets per month. Following the acquisition of Twitter by Elon Musk in October 2022, and rebranding of the site as "X" in June 2023, all references to the word "tweet" were removed from the service, changed to "post", and ...
Now, however, Promoted Tweets are popping up with increased frequency. Twitter's timeline is currently overrun with ads for some users, in what at first appeared to be a glitch involving the ...
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Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [4] [5] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [6]
Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product. Some examples are: Facebook's "Sponsored Stories", [43] LinkedIn's "Sponsored Updates", [44] and Twitter's "Promoted Tweets". [45]