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Brazil is the world's third largest beer market, behind China and the US, with beer volumes in 2015 pegged at 139 million hectoliters. [2] Per capita consumption has declined, dropping from 67 liters in 2012 to around 61 liters in 2016.
An interfaith coalition is pressing the world's largest brewer to remove the name of a Hindu god from its beer brand. [3] Brahma is a beer produced primarily for the Brazilian domestic market. Brahma was named after Brahma, the Hindu god of creation. [3] Controversially, Brahma is now brewed in the Czech Republic.
Philistine pottery beer jug. Beer is one of the oldest human-produced drinks. The written history of ancient Egypt and Mesopotamia records the use of beer, and the drink has spread throughout the world; a 3,900-year-old Sumerian poem honouring Ninkasi, the patron goddess of brewing, contains the oldest surviving beer-recipe, describing the production of beer from barley bread, and in China ...
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Old English: Beore 'beer'. In early forms of English and in the Scandinavian languages, the usual word for beer was the word whose Modern English form is ale. [1] The modern word beer comes into present-day English from Old English bēor, itself from Common Germanic, it is found throughout the West Germanic and North Germanic dialects (modern Dutch and German bier, Old Norse bjórr).
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In 2000, after months of testing with different recipes, the brand's first beer was created, the Chopp Red Ale. In April 2001, the first bottled beers were launched: Red Ale, Pilsen Cristal, Lager Bock and Stout Dark Ale. In 2007, Schincariol, then the second largest brewery in Brazil, acquired Baden Baden for an undisclosed amount. [1]
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