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With good content marketing metrics, you can refine your strategy and squeeze the most ROI possible out of your content marketing and hit those business goals too. This article was produced and ...
Therefore, keeping tabs on industry competitors is vital for devising robust marketing plans. Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
They need to measure marketing outcomes from the consumers’ point of view, they need to include all marketing activities, they must be repeated over time, and they must meet statistical and technical criteria required of all measurement systems. The measurements need to be true outcome indicators.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
In order to measure market orientation, the two most widely used scales are MARKOR [9] and MKTOR [2] The MKTOR scale is a 15-item, 7-point Likert-type scale, with all points specified. In this measure, market orientation is conceptualised as a one-dimensional construct, with three components, namely: customer orientation, competitor orientation ...
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