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This enabled protein VLCD drinks such as Slim-Fast that provide fewer than 400 calories to avoid warnings by recommending that users "also eat one sensible meal each day". [32] In 1991, the Federal Trade Commission charged three liquid VLCD companies, Optifast, Medifast and Ultrafast, with deceptive advertising. The case was settled after the ...
A meal replacement is a drink, bar, soup, etc. intended as a substitute for a solid food, usually with controlled quantities of calories and nutrients. Some drinks come in powdered form or pre-mixed health shakes that can be cheaper than solid foods with identical health qualities.
Soylent is a set of meal replacement products in powder, shake, and bar forms, produced by Soylent Nutrition, Inc. The company was founded in 2013 and is headquartered in Los Angeles, California . Soylent is named after an industrially produced food (the name of which is a portmanteau of "soy" and "lentil") in Make Room!
Sego was a US meal replacement diet drink formally marketed by Pet, Inc., (at the time Pet Milk) as Sego Liquid Diet Food. Introduced in 1961 [1] and selling for approximately US25¢ each, [2] Sego sales registered US$22 million to the company's Milk Products Division by 1965.
The Cambridge Diet was a very-low-calorie meal replacement fad diet developed in the 1960s. [1] The diet launched with different versions in the US and the UK. [1] The US version filed for bankruptcy [2] and shut down shortly after the deaths of several dieters. [3] The UK diet has also been known as the Cambridge Weight Plan, but is now known ...
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