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As a result, Indian cinema is witnessing some of its highest digital rights deals ever, as platforms compete to attract a growing audience eager for on-demand content. This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios.
Sun NXT (read as "Sun Next") [1] is an Indian subscription video on demand over-the-top streaming service run by Sun TV Network.It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi and Hindi.
The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
ALTT is an Indian content-based video-on-demand platform. ALTT is available across 32 different interfaces for its viewers. [7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).
Hindi/English The Whistleblower: Crime: 16 December 2021 1 season, 9 episodes Hindi Rocket Boys: Biographical: 4 February 2022 2 season, 16 episodes Hindi/English Pet Puraan: Social Comedy: 6 May 2022 1 Season 7 episodes Marathi Nirmal Pathak Ki Ghar Wapsi: Drama: 27 May 2022 1 season, 5 episodes Hindi Salt City: Family Drama: 16 June 2022 1 ...
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise , Sonar Entertainment , Screen Media Films , Vipin Agnihotri Films, Hungama , Shemaroo , Paramount Pictures , Sony Entertainment and Sun TV Network .
Hindi [145] Hawala: 6 Thriller 21 November 2019 Telugu [146] Broken But Beautiful (season 2) 10 Romance, Drama 27 November 2019 Hindi [147] Karoline Kamakshi: 10 Comedy, Action 1 December 2019 Tamil [148] Hum Tum and Them: 15 Drama 6 December 2019 Hindi [149] Three Half Bottles: 7 Romance, Comedy 15 December 2019 Telugu Hindi [150]
Hindi [26] Ghoomketu: Comedy-drama 22 May 2020 108 mins Hindi [27] Mamakiki: Comedy 30 May 2020 97 mins Tamil [28] Chintu Ka Birthday: Drama 5 June 2020 80 mins Hindi [29] Yaadhumagi Nindraai: Drama 19 June 2020 106 mins Tamil [30] Unlock - The Haunted App: Horror 27 June 2020 58 mins Hindi [31] 47 Days: Drama: 30 June 2020: 104 mins Telugu [32 ...