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The overall user experience is not simply a sum of smaller interaction experiences, because some experiences are more salient than others. Overall user experience is also influenced by factors outside the actual interaction episode: brand, pricing, friends' opinions, reports in media, etc. One branch in user experience research focuses on emotions.
User experience design is a user centered design approach because it considers the user's experience when using a product or platform. [2] Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research.
User experience evaluation has become common practice in web design, especially within organizations implementing user-centered design practices. Through user testing , the user experience is constantly evaluated throughout the whole product design life-cycle.
A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews or surveys with users. [ 3 ] They are captured in short page descriptions that include behavioral patterns, goals, skills, attitudes, with a few fictional personal details to ...
The actual experience with the product has been found to be more influential to users' satisfaction than their prior expectations, though the act of anticipation and creation of expectations is a crucial part of the primary user experience. Sometimes anticipating experiences with a product becomes even more important, emotional, and memorable ...
Experience architecture (XA) is the art of articulating a clear user story/journey through an information architecture, interaction design and experience design that an end user navigates across products and services offered by the client or as intended by the designer. This visual representation is intended not only to highlight the systems ...
User researcher aims to uncover the barriers or frustrations users face as they interact with products, services, or systems. A unique facet of user research is the brand of user experience (UX) research which focuses on the feelings, thoughts, and situations users go through as they interact with products, services, and systems.
Customer experience tends to be owned by the marketing function within an organization, [69] and therefore has little control or focus on what happens before a customer decides to buy. [further explanation needed] Sales experience is concerned with the buyer's journey up to and including the point that the buyer makes a purchase decision.