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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
Men's full-rise briefs with vertical fly-opening A mannequin wearing women's briefs. Traditional size briefs for both sexes cover the uppermost part of the thigh and extend upward up to (or cover, depending on the design) the navel at the waistband. This style is often referred to as "full rise" or "full cut".
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso , and one or more letters that indicate the breast cup size.
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