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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines, such as performing arts , conceptual art , and textile arts , also involve aspects of the visual arts, as well as arts of other types.
The expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. [107] Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service.
Aldous Huxley is regarded as one of the most prominent explorers of visual communication and sight-related theories. [12] Becoming near-blind in his teen years as the result of an illness influenced his approach, and his work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
A digital identity is data stored on computer systems relating to an individual, organization, application, or device. For individuals, it involves the collection of personal data that is essential for facilitating automated access to digital services, confirming one's identity on the internet, and allowing digital systems to manage interactions between different parties.
In Visible Lesbians and Invisible Bisexuals: Appearance and Visual Identities Among Bisexual Women [27] it is proposed that through the expression of a visual identity, others "read" a person's appearance and make assumptions about their wider identity. Therefore, visual identity is a prominent tool of non-verbal communication. The concept of ...
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies , art history , critical theory , philosophy , media studies , Deaf Studies , [ 1 ] and anthropology .