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By 1944, PF Flyers released their first kids' collection, and created the slogan, "Run Faster, Jump Higher". [1] Fashion trends in the 1940s and 1950s saw PF Flyers expand from gyms and ball fields to become fashionable active footwear; its main competitors were Converse and Keds. "Everything you do is more fun with PF" read one 1947 magazine ad.
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
In 1949, Pro-Keds were introduced as a line of sneakers for athletic performance [10] intended to compete with the industry standard, Converse. [11] [12] [13] Designed specifically for basketball players, the original style, the Royal, [14] was endorsed by George Mikan. In 1953, the Minneapolis Lakers were outfitted with Pro-Keds. [11]
Journeys Kidz is a specialty footwear brand that opened its first store in 2001 for kids 5–12 years old, [15] [16] with the tagline “Big Kidz Shoes, Little Kidz Sizes.” [17] There are 170 locations in the United States. [18]
In 2017, they walked in the Rookie USA fashion show during New York Fashion Week [11] and have since modeled for brands such as Levi Strauss, Converse, Hurley, Air Jordan, American Girl and Nike. In 2021, the twins released their first book called "The McClure Twins: Make It Fashion."
Elisha Slade Converse, the third son of Elisha and Betsey (Wheaton) Converse, was born in Needham, Massachusetts, on July 28, 1820. [8] [9] When he was four years old, his parents moved to Woodstock, Connecticut. Spending his childhood there, he acquired professional and basic educational skills and, at thirteen years of age, began to work on a ...