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The database is used for lead generation, outreach, prepping for sales calls, researching companies, being alerted to changes in leadership, and acquiring new customers. [ 9 ] Besides publishing information through the D&B Hoovers product, information is also distributed via data feeds and third-party licensing agreements.
Florida Sales Office moved from Boca Raton to Deerfield Beach, 2019 Alerts.com CCPA/privacy compliance tool added to portfolio of products, 2019 Exact Data sources consumer and business data from a national database comprising approximately 210 million names, postal addresses, telephone numbers, and email addresses.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
ZoomInfo Technologies Inc., is a software and data company which provides data for companies and business individuals. [2] [3] [4] Their main product is a commercial search-engine, specialized in contact and business information.
Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.
[3] [4] The company initially provided technology industry data and predictive analytics for B2B marketers and sales teams, but as of 2018, provides targeted intent data for marketing and sales. [5] [6] [7] From 2016 to 2018 the Group partnered with Bombora, a provider of B2B demographic and intent-based data. [8]
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