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  2. How many decisions do we make each day? A new study reveals - AOL

    www.aol.com/news/number-of-decisions-we-make...

    Deciding what to eat and what TV show or film to watch were found to be the most difficult decisions to make (both tied at 37%), followed closely by what to wear (29%) and whether to buy something ...

  3. Decision fatigue - Wikipedia

    en.wikipedia.org/wiki/Decision_fatigue

    Decision fatigue is a phrase popularised by John Tierney, and is the tendency for peoples’ decision making to become impaired as a result of having recently taken multiple decisions. [ 5 ] Decision fatigue has been hypothesised to be a symptom, or a result of ego depletion . [ 6 ]

  4. Decision-making - Wikipedia

    en.wikipedia.org/wiki/Decision-making

    Sample flowchart representing a decision process when confronted with a lamp that fails to light. In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.

  5. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    Heuristics (from Ancient Greek εὑρίσκω, heurískō, "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, [1] [2] [3] organizations, [4] and even machines [5] use to quickly form judgments, make decisions, and find solutions to complex problems.

  6. Executive dysfunction - Wikipedia

    en.wikipedia.org/wiki/Executive_dysfunction

    Commission of errors at easy levels and success at harder levels; indication that student thinks the task is "easy" then cannot do it correctly; performance improves once the student realized that the task is more difficult than originally thought Sustained attention. Ability to focus on a task or situation despite distractions, fatigue or boredom

  7. Memory and decision-making - Wikipedia

    en.wikipedia.org/wiki/Memory_and_decision-making

    A process stored in implicit memory may be easy to carry out but difficult to verbalize. For example, although we can ride a bicycle even after a decade-long hiatus, it is difficult to explain to another individual how to do so. Evidence suggests that implicit memory, especially in the realm of advertising, may impact decision-making. [12]

  8. The Paradox of Choice - Wikipedia

    en.wikipedia.org/wiki/The_Paradox_of_Choice

    The study identified four key factors—choice set complexity, decision task difficulty, preference uncertainty, and decision goal—that moderate the impact of assortment size on choice overload. It also documented that when moderating variables are taken into account the overall effect of assortment size on choice overload is significant—a ...

  9. Information overload - Wikipedia

    en.wikipedia.org/wiki/Information_overload

    Information overload (also known as infobesity, [1] [2] infoxication, [3] or information anxiety [4]) is the difficulty in understanding an issue and effectively making decisions when one has too much information (TMI) about that issue, [5] and is generally associated with the excessive quantity of daily information. [6]