Search results
Results from the WOW.Com Content Network
A dummy purchaser is an agent who buys property on behalf of another, usually to conceal the true purpose of the acquisition. For instance, a shopping mall developer may hire a dummy buyer to purchase the needed vacant lots. Disclosing the principal's identity might prompt the landowners to hold out for a higher price; hence the need for secrecy.
Mystery shopping organizations advise that their research should only be used for employee incentive programs and that punishment or firing is an inappropriate use of mystery-shopper data. However, stories of employees being fired as a direct result of negative mystery shopper feedback are not uncommon. [7]
'Shopper marketing' is "a discipline that focuses on the customer experience and the customer journey." [1] It focuses on the consumer's path to purchasing a product, from first being aware of the product, to consideration and through to the purchase of it.
A dummy corporation, dummy company, or false company is an entity created to serve as a front or cover for one or more companies. It can have the appearance of being real ( logo , website , and sometimes employing actual staff), but lacks the capacity to function independently.
For example, an AI-driven heat map allows retailers to share real-time data with each other, in the hope of stopping large-scale smash-and-grab sprees before they happen and protecting consumers ...
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Grocery delivery startup Dumpling is taking on Instacart and Shipt — and the whole gig economy — by offering grocery delivery drivers an entirely new moneymaking model. Thanks to a surge in ...
A certificate of deposit — or CD — is a type of deposit or savings account that allows you to grow your savings at higher rates of return than a traditional savings account.