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A federal rule banning fake online reviews is now in effect. The Federal Trade Commission issued the rule in August banning the sale or purchase of online reviews. “Fake reviews not only waste ...
When people choose a new doctor, many start with an online search. But some online doctor reviews are fake. Experts share tips for spotting fake online reviews.
With the rise of e-commerce, influencer marketing and generative AI, more advertisers are turning to automated chatbots like ChatGPT to quickly generate user reviews for products sold on online ...
But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.
Businesses that try to artificially boost their star ratings will also face consequences. Warning alerts will be slapped on their Google profiles, and new reviews will not be allowed. And if they repeatedly engage in fake review activity, all their reviews for the past six months or more will be deleted, the CMA said.
This happens also because the issue of online sales of counterfeit medicines does not seem to receive due attention by the media. On the other side, through fake e-pharmacies cyber criminals do not really sell medicines, but only use them as baits to defraud online buyers, as in the case of ID theft and credit card cloning. The scheme implies a ...
Specifically, the rule bans reviews and testimonials attributed to people who don’t exist or are generated by artificial intelligence, people who don’t have experience with the business or product/services, or misrepresent their experience. It also bans businesses from creating or selling reviews or testimonials.
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