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Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
[10] [11] It is "the work of diplomatic missions in support of the home country's business and finance sectors and includes the promotion of inward and outward investment, as well as trade". [12] Commercial diplomacy thus includes "all aspects of business support and promotion" including investment, tourism, R&D, and intellectual property. [13]
Engagement is applied in diplomacy as a synonym for a wider range of more specific practices of contact between an international actor and a foreign public, including public diplomacy, communication and the deployment of international aid.
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Compellence is a form of coercion that attempts to get an actor (such as a state) to change its behavior through threats to use force or the actual use of limited force. [1] [2] [3] Compellence can be more clearly described as "a political-diplomatic strategy that aims to influence an adversary's will or incentive structure.
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
In diplomatic services and governmental fields of endeavor protocols are often unwritten guidelines. Protocols specify the proper and generally accepted behavior in matters of state and diplomacy , such as showing appropriate respect to a head of state, ranking diplomats in chronological order of their accreditation at court, and so on.