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  2. Anyword - Wikipedia

    en.wikipedia.org/wiki/Anyword

    In July 2016, the company was selected as an official Facebook Marketing Partner. [15] In August 2019, Anyword was named Best Content Marketing Platform in the Digiday Technology Award winners. [16] In November 2021, it raised $21 million in its Series B funding round. [17] [18] In February 2022, Anyword received the High Performer Winter 2022 ...

  3. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  4. NUVI - Wikipedia

    en.wikipedia.org/wiki/NUVI

    The Nuvi platform has eight tools: Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture. The tools aggregate data from across public and private sources of social media, print media, blog, forum, video, and online review content, apply artificial intelligence algorithms to highlight key marketing insights, and enable teams to ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  6. Social media analytics - Wikipedia

    en.wikipedia.org/wiki/Social_media_analytics

    A buzz graph for the term "teszt" on Twitter in a social media monitoring tool. Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is ...

  7. Content creation - Wikipedia

    en.wikipedia.org/wiki/Content_creation

    Content creation or content creative is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or publication.

  8. Social pull marketing - Wikipedia

    en.wikipedia.org/wiki/Social_pull_marketing

    Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2] To get a basic understanding of what social pull marketing is, just think of people friending you rather than you friending people.

  9. Braze, Inc. - Wikipedia

    en.wikipedia.org/wiki/Braze,_Inc.

    In 2020, Braze boycotted Facebook advertising and encouraged other brands to do the same over content moderation practices. [17] The company also joined several other marketing tech firms to offer technology grants to Black founded businesses with the Tech for Black Founders program. [18]

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