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For example, if a cell phone provider gives a free cell phone to a station's DJ, who then talks about that cell-phone provider on the air, perhaps mentioning what great service he has, the announcer must disclose that it is an advertisement. Usually, listeners are able to discern radio advertisements from entertainment content.
Messages that are longer than the limit are truncated and not concatenated like an SMS. Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.
An example of an RCS Business chat: the chatbot sender has a verified identity, messages include images, and the receiver may choose from purpose-made responses. RCS Business Messaging (RBM) is the business-to-consumer (B2C) (A2P in telecoms terminology) version of RCS. [75]
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Mobile virtual network operators (MVNOs) in the United States lease wireless telephone and data service from the four major cellular carriers in the country—AT&T Mobility, Boost Mobile, T-Mobile US, and Verizon—and offer various levels of free and/or paid talk, text and data services to their customers.
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SMS enablement allows individuals to send an SMS message to a business phone number (traditional landline) and receive a SMS in return. Providing customers with the ability to text to a phone number allows organizations to offer new services that deliver value. Examples include chat bots, and text enabled customer service and call centers.
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