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Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
The template argument size counter keeps track of the total length of template arguments that have been substituted. Its limit is the same as the article size limit. Example: {{3x|{{2x|abcde}}}} has a template argument size of 40 bytes: the argument abcdeabcde is counted 3 times, the argument abcde twice.
Facebook charges a fee for every advertisement click, known as cost per click. Facebook also allows businesses to increase the visibility of their advertisements beyond users who follow or like them; Facebook charges a fee based on the number of people a given advertisement reaches. [12]
Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. [2] PPC is generally used to refer to paid search marketing such as Google's AdSense or Google Ads. The advertiser pays each time someone clicks on their text or display ad.
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
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A 2007 Doubleclick Performics Search trends Report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.
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related to: cost per click facebook ad template size