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In the 1960s and 1970s the selection box took on a more commercialized approach with games printed on the reverse of the boxes such as snakes and ladders, adding to the desirability of each brand's selection box offering. Children expectantly received a selection box each year and regarded them as a main Christmas gift.
The retailer was founded by owner Tom Morris in 1976 as a single store called Home and Bargain [2] in Old Swan, Liverpool when he was aged 21. The name was changed to Home Bargains in 1995, but is still colloquially referred to by its original name in the Merseyside area.
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Cadbury Creme Eggs are sold between New Year's Day and Easter Cadbury's Christmas selection box. A boxed gift of assorted bars is a staple of Christmas, a tradition that in the UK goes back over 100 years. [171]
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The main business of TJ Morris is the chain Home Bargains, which had 595 stores in the UK as of January 2025. [2] The current slogan for Home Bargains is Top Brands, Bottom Prices . Quality Save (2023-2024)
Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
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