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The Sugar Daddy was created in 1925 by The James O. Welch Company and was originally called a "papa sucker." In 1932, the company changed the candy's name to Sugar Daddy. According to Tootsie Roll Inc, the name change suggested "a wealth of sweetness." [1] The James O. Welch Company was purchased by Nabisco (now Mondelēz International) in 1963.
The company introduced many enduring brands, including Junior Mints, Sugar Daddys, and Sugar Babies. Other candies they produced were Welch's Fudge, Welch's Frappé, Pom Poms, and Sugar Mamas . James O. Welch Company was purchased by the National Biscuit Company (now Nabisco ) in 1963.
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Sugar Babies are a confection originally developed in 1935 for the James O. Welch Co. by Charles Vaughan (1901-1995), a veteran food chemist and one of the pioneers of pan chocolate, who invented both Junior Mints and Sugar Babies for the James O. Welch Company. [2]
Sugar Mama was originally produced by the James O. Welch Company in 1965, as a companion candy to the already-produced Sugar Babies and Sugar Daddy. A Sugar Mama was a chocolate-covered caramel sucker, essentially a Sugar Daddy covered in chocolate. It had a distinctive red and yellow wrapper, the opposite of Sugar Daddy's yellow and red wrapper.
The candy bar is sold in three different sizes. According to the official website, [4] its traditional size is a singular bar at 1.85 ounces (52 g), comparable to the traditional full-size Hershey Bar which is 1.55 ounces (44 g). [5] As of 2020, the candy bar can also be purchased in a king size at 3.4 ounces (96 g).
The company began a marketing campaign promoting the candy bar as a protein-rich meal due to the peanuts it contained. Coupled with a new price of two bars for a nickel, reduced work hours and cancelled bonuses, The Hershey Company came out of the Depression in a strong position, and by 1936, profits had reached a level ten times that of the ...