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Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology.Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. [1] It is often based on a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added.
In psychology and cognitive science, a schema (pl.: schemata or schemas) describes a pattern of thought or behavior that organizes categories of information and the relationships among them. [ 1 ] [ 2 ] It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of ...
A graphic organizer, also known as a knowledge map, concept map, story map, cognitive organizer, advance organizer, or concept diagram, is a pedagogical tool that uses visual symbols to express knowledge and concepts through relationships between them. [1]
The Limited Capacity Model of Motivated Mediated Message Processing or LC4MP is an explanatory theory that assumes humans have a limited capacity for cognitive processing of information, as it associates with mediated message variables; moreover, they (viewers) are actively engaged in processing mediated information [1] Like many mass communication theories, LC4MP is an amalgam that finds its ...
Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]