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  2. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment. [2] Competitive analysis is an ...

  3. Competitive intelligence - Wikipedia

    en.wikipedia.org/wiki/Competitive_intelligence

    The term competitive intelligence is often viewed as synonymous with competitor analysis, but competitive intelligence is more than analyzing competitors; it embraces the entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data. It is also a tool for decision-making.

  4. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The competitor analysis takes into consideration the competitors position within the industry and the potential threat it may pose to other businesses. The main purpose of the competitor analysis is for businesses to analyze a competitor's current and potential nature and capabilities so they can prepare against competition.

  5. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes [2] to identify internal and external factors that are favorable and unfavorable to achieving goals. Users of a SWOT analysis ask questions to generate answers for each category and identify competitive ...

  6. Bowman's Strategy Clock - Wikipedia

    en.wikipedia.org/wiki/Bowman's_Strategy_Clock

    This is also to achieve competitive advantage by offering better product combinations at same price or enhancing margins by pricing slightly at higher level. Apple which is known for thinking one step ahead of its rivals in terms of innovative products would fit into this criterion as Apple brand is also highly valued by customers all over the ...

  7. Apple working on Chat GPT AI competitor: report - AOL

    www.aol.com/finance/apple-working-chat-gpt-ai...

    Apple is working on an artificial intelligence system to compete with Chat GPT, according to a report published Wednesday. Apple employees have taken to calling the project “Apple GPT” as they ...

  8. Why Apple's digital ad business is gaining an edge over ... - AOL

    www.aol.com/finance/why-apples-digital-ad...

    Here's where things stand. Apple's ads are currently focused on its app store, but there's evidence that Apple isn't looking to stop there and that the company is building out new ad-centric products.

  9. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Previously, Apple products were primarily sold by chain stores, which were sometimes unwilling to sell Macs due to a relatively low commission. When the virtual Apple store was launched, it became a major competitor to Dell, which was already operating a successful virtual store. In its first 30 days of operation, the virtual Apple store earned ...